{"id":135324,"date":"2023-02-02T12:03:32","date_gmt":"2023-02-02T11:03:32","guid":{"rendered":"https:\/\/www.nicolson.fr\/sell\/"},"modified":"2026-09-11T00:09:22","modified_gmt":"2026-09-10T22:09:22","slug":"sell","status":"publish","type":"page","link":"https:\/\/www.nicolson.fr\/en\/sell\/","title":{"rendered":"Sell"},"content":{"rendered":"\t\t
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\n\t\t\t\tA STRATEGY FOR EVERY SALE <\/B>
\nIndependent advice. Carefully managed exposure. Selected collaborations.\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tAntoine VERDET<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Entrusting us with a property means entrusting us with its story and its value.<\/h2>\n \n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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No two properties are ever quite alike.<\/p>

An address, architecture, light, a view, a garden, a family history or simply an emotion can make a place truly distinctive.<\/p>

Our first responsibility is to understand its value. Our second is to reveal and defend it.<\/strong><\/p>

NICOLSON advises a deliberately limited number of property owners in Paris and the South of France, bringing a highly personal approach to every sale.<\/p>

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1\/ A strategy, not simply a listing<\/h2>

Before discussing exposure, we focus on the property itself.<\/p>

Its strengths, weaknesses, potential, history, market and the buyers it can genuinely appeal to.<\/p>

Together with the owner, we then define a strategy: value, timing, preparation, presentation, level of exposure, target buyers and the most appropriate structure for the sale.<\/strong><\/p>

In high-end real estate, there is no universal formula.<\/p>

Every property deserves its own strategy.<\/strong><\/p>

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2\/ Exclusivity, without isolation<\/h2>

We favour exclusive instructions because they allow us to build a coherent strategy, control information and preserve the perception of the property.<\/p>

But exclusivity does not mean working alone.<\/p>

NICOLSON can lead the sale while actively opening the property to selected professionals who may bring the right buyer.<\/strong><\/p>

Depending on the property and its market, we may also recommend from the outset a co-exclusive instruction with a leading real estate firm<\/strong>, selected for the complementary strength of its location, client base, network or expertise.<\/p>

Paris, international markets, the Mediterranean coast, private clients, family offices: collaborations are selected according to the property, never by default.<\/p>

The objective is simple: to bring together the strongest resources around a property while maintaining a clear and consistent sales strategy.<\/strong><\/p>

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3\/ Revealing the property<\/h2>

Today, a buyer discovers a property long before stepping through its door.<\/p>

Photography, film, light, floor plans, editorial content, presentation and documentation all contribute to that first impression.<\/p>

We pay particular attention to the way each property is presented, with one simple ambition:<\/p>

to create desire before the first viewing.<\/strong><\/p>

When a property needs to be reimagined, we can go further. Architectural concepts, renovation proposals, preliminary cost assessments and specialist partners can help buyers understand its potential.<\/p>

The purpose is never to invent a different property.<\/p>

It is to reveal what it could become.<\/strong><\/p>

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4\/ Finding the buyer, not simply an audience<\/h2>

A rare property does not necessarily need to be seen by everyone.<\/p>

It needs to reach the person who will understand it \u2014 and be in a position to acquire it.<\/strong><\/p>

Depending on the strategy, NICOLSON combines public exposure, targeted communication, professional networks, direct clients and our Private Market<\/strong>.<\/p>

Some properties benefit from broad visibility in France and internationally. Others are introduced discreetly to a small number of identified buyers.<\/p>

Between visibility and discretion, we choose what best serves the property.<\/strong><\/p>

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5\/ An actively managed sales process<\/h2>

Bringing a property to market is only the beginning.<\/p>

Every viewing provides valuable information: perception of value, the property itself, renovation requirements, competing opportunities, financing and buyer expectations.<\/p>

We collect these signals, analyse them and share our conclusions with the owner.<\/p>

This continuous reading of the market allows us to validate the strategy or adjust it when necessary.<\/p>

The owner remains informed. NICOLSON remains in control of the process.<\/strong><\/p>

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6\/ Defending value through negotiation<\/h2>

An offer is never just a number.<\/p>

We assess the price, but also the buyer\u2019s financing, conditions, timing and ability to complete the transaction.<\/p>

We then conduct the negotiation with the objective of protecting both the owner\u2019s interests and the value of the property.<\/p>

Advising also means knowing when an offer should be accepted, negotiated further \u2014 or declined.<\/p>

Our objective is not to achieve a sale at any cost. It is to achieve the right transaction.<\/strong><\/p>

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7\/ One point of contact through to completion<\/h2>

Once an offer has been accepted, we remain directly involved until completion.<\/p>

Notaries, lawyers, banks, architects, surveyors and wealth advisers: where necessary, we coordinate the different parties and help maintain momentum throughout the transaction.<\/p>

From our first assessment of the property through to completion, the same level of responsibility remains.<\/strong><\/p>

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8\/ Why NICOLSON?<\/h2>

Fewer instructions.<\/strong>
So we can devote more time to each one.<\/p>

Direct involvement.<\/strong>
Your adviser remains personally engaged throughout the sale.<\/p>

An open strategy.<\/strong>
Exclusive instruction, collaboration, co-exclusivity or Private Market: the structure is determined by what best serves the property.<\/p>

Exceptional presentation.<\/strong>
Because perception contributes to value.<\/p>

A carefully selected network.<\/strong>
Leading real estate professionals, private buyers, private banks, family offices and wealth advisers.<\/p>

Independent advice.<\/strong>
Because our responsibility may also be to recommend waiting, changing strategy or declining an offer.<\/p>

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9\/ Trust is our first instruction<\/h2>

70%+<\/strong>
of our assignments come through referrals.<\/p>

4.9 \/ 5<\/strong>
Verified client reviews.<\/p>

Since 2017, NICOLSON has grown primarily through the trust of property owners, buyers and professionals who recommend us.<\/p>

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10\/ Your property may deserve a different approach.<\/h2>

A Paris apartment, private mansion, waterfront villa, family estate or property in Provence: we prefer to understand the property before discussing the instruction.<\/strong><\/p>

Discuss your property<\/strong>
Request a valuation<\/strong>
Consider a confidential sale<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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satisfied customers<\/h1><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\tAntoine Verdet quickly found a solvent and genuinely interested buyer. He carefully managed the seller\/purchaser relationship throughout.\t<\/div>\n\t
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Caroline G. (Seller)<\/div>\n\t\t
\n\t\t\tSale \/ Paris \/ Exclusivity \/ Apartment in the Batignoles area, Opinion gathered by OPINION SYSTEM\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\tExcellent follow-up from A to Z. I recommend it. Very responsive and attentive.\t<\/div>\n\t
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Jean Luc L. (Purchaser)<\/div>\n\t\t
\n\t\t\tPurchase of a town house in Marseille., Opinion gathered by Opinion System\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\tAntoine VERDET perfectly managed the end-to-end accompaniment of potential buyers for a very special property.\t<\/div>\n\t
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Pierre D. (Seller)<\/div>\n\t\t
\n\t\t\tSale \/ Var coastline \/ Waterfront property \/ Exceptional property, Opinion gathered by OPINION SYSTEM\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\tSale of a property in the Sentier district, at the right price and within the agreed time, trouble-free closing.\t<\/div>\n\t
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Olivier C. (Seller)<\/div>\n\t\t
\n\t\t\tSale \/ Paris \/ Exclusivity \/ Apartment, Opinion gathered by OPINION SYSTEM\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\tAntoine Verdet understood our search very well and was able to contact us at the right time to present the house which met exactly all the criteria of our family project. Ideally located, sea view. A lot of time saved, a file well managed. I recommend trusting this professional\t<\/div>\n\t
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Nicolas V. (Purchaser)<\/div>\n\t\t
\n\t\t\tBuy \/ Toulon \/ Exceptional villa with sea view, Faron sector, Opinion gathered by OPINION SYSTEM\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\tThank you so much for helping us to finalize this \"coup de coeur\" purchase! And what a pleasant surprise to get help long after the purchase to solve a problem with a speaker wall damaged by a third party. Hats off to you!\t<\/div>\n\t
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Bertrand V. (Purchaser)<\/div>\n\t\t
\n\t\t\tBuy \/ Villa \/ Saint Cyr sur Mer \/ Private domain of Port d'Alon, Opinion gathered by OPINION SYSTEM\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\tVery professional agency: the photos, the advert, the logistics of the visits, everything was perfect. Above all, I appreciated getting detailed, nuanced advice at a complicated time (with the market in Paris in a reversal situation). I've tested other agencies, but this one is a cut above the rest.\t<\/div>\n\t
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Michel A (Seller)<\/div>\n\t\t
\n\t\t\tOpinion gathered by Opinion System & GOOGLE, Paris, appartment\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\tExcellent relationship. Very professional and rigorous in his appointments. Good advice.\t<\/div>\n\t
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Sylvie L (Seller)<\/div>\n\t\t
\n\t\t\tProperty to renovate, sea view, Var, Opinion gathered by OPINION SYSTEM\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\tCompetent and loves his job.\t<\/div>\n\t
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Pierre D. (Purchaser)<\/div>\n\t\t
\n\t\t\tWaterfront property, Var, Opinion gathered by OPINION SYSTEM\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\tVery satisfying experience. Many thanks to Antoine Verdet, whose professional and personal qualities make him a responsive, efficient and reliable partner.\t<\/div>\n\t
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Christianne S. (Seller)<\/div>\n\t\t
\n\t\t\tApartment sold exclusively, Paris, Opinion gathered by OPINION SYSTEM\t\t<\/div>\n\t<\/div>\n<\/div> <\/div>\n <\/div>\n\n \n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A STRATEGY FOR EVERY SALE Independent advice. Carefully managed exposure. Selected collaborations. Antoine VERDET Entrusting us with a property means entrusting us with its story and its value. No two properties are ever quite alike. An address, architecture, light, a view, a garden, a family history or simply an emotion can make a place truly […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-135324","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.nicolson.fr\/en\/wp-json\/wp\/v2\/pages\/135324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nicolson.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nicolson.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nicolson.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nicolson.fr\/en\/wp-json\/wp\/v2\/comments?post=135324"}],"version-history":[{"count":42,"href":"https:\/\/www.nicolson.fr\/en\/wp-json\/wp\/v2\/pages\/135324\/revisions"}],"predecessor-version":[{"id":588855,"href":"https:\/\/www.nicolson.fr\/en\/wp-json\/wp\/v2\/pages\/135324\/revisions\/588855"}],"wp:attachment":[{"href":"https:\/\/www.nicolson.fr\/en\/wp-json\/wp\/v2\/media?parent=135324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}