The Nicolson Realty distribution strategy

Nicolson Realty markets exceptional properties and apartments under mandate (often exclusive), using a targeted, multi-channel distribution strategy designed to reach the most qualified buyers.

Today, almost 90% of real estate searches begin online: specialized portals, aggregators and international search platforms are the first point of contact between a buyer and a property. Nicolson Realty relies on the most effective media to guarantee each property optimum visibility.

Social networks, meanwhile, play an increasingly important role: they inspire, trigger curiosity and encourage the discovery of the most remarkable goods. This emotional dimension, combined with the power of digital tools, now contributes to the desire to buy.

Thanks to its recognized digital expertise, Nicolson Realty accurately values properties in the Luxury and Ultra-Luxury segment, by advertising on selective platforms, in several languages, and to an international clientele looking for a second home or an investment property.

Finally, every request for information received is followed up immediately: our teams personally contact each prospect within a maximum of two hours, 7 days a week, to ensure smooth, responsive and personalized support.